Why It's Good To Be A Stats Freak!
Posted by Ben Williams on Wed, Feb 01, 2012 @ 05:36 AM
Every company needs a stats freak. In fact, you could even go as far to say that every department needs a stats freak.
Why?
Well, how else would you know how you’re performing?
A stats freak will give you the vital information you need to run your business.
As an example, let’s take a marketing stats freak.
He/She will tell you exactly how much money you’re spending on exactly which avenue of marketing, and what the Return on Investment is for each marketing strategy.
The Return on Investment is the important part here; I presume you are all in business to make money, and not lose money, yes?
Good.
Well this is where Return on Investment comes into play, especially with Marketing.
If, for example, you are spending £10,000 a year on advertising in, say, the Yellow Pages, and you win 10 new clients, each worth £2,000 a year, then your stats freak will tell you that the adverts in the Yellow Pages provide a good Return on Investment, and to build on this more.
If however, like many other business owners, you do not measure your marketing, and track the Return on Investment, then how do you know which marketing strategy is making you money, and which is losing you money?
That is why you need a stats freak; without one, you are more than likely losing money that could be staying in the business, or your pocket.
Accountants make great stats freaks… to see how Keepers can help you, and be your stats freak, please click here to arrange a free, no obligation chat with us.
We also have a few other blog posts about marketing that you may be interested in:
Why Measurement Is The Key To Your Business's Success/Failure
One Easy Way To Increase Your Marketing ROI
10 Marketing Strategies You Should Be Implementing In Your Business
