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How to brand your small business on the cheap

Posted by Ludovica Zallot on Sep 30, 2016 8:00:00 AM

Managing the online presence of a small businessIf you are planning to start your own business - whether you already have a few clients lined up, or nothing more than a name - here is a guide to on how to build your brand without spending too much

When starting a business, it is important to begin laying the foundations for growth early on. For this, branding is key: in a world where a strong identity can make or break a business, especially online, building your start-up around a solid concept will help you establish yourself and differentiate you from the competition. To that end, here are a few tips to help you brand your small business on the cheap, with as little initial investment as possible, and make sure you set it on the right path.
 
Logo

A logo is the first thing many people picture when they think about a company or a product. From the instantly recognisable lettering of Coca-cola to the minimalist shape of Nike, a logo can give the customer an idea of what you are all about and set you apart from the competition.

It can cost thousands of pounds to obtain a logo from a design agency. One way to get around this is to ask a freelancer: these are often people with very little overhead costs that can create a professional design for a much lower price.
In the brief, you should clearly define who your target audience is and what your unique selling point will be, so that the designer can take this into account when making the logo.
Tips on how to manage the online presence of a small business.Website

For most businesses, a website is essential these days. Again, going through a web design agency could involve a hefty investment - but there are other options available. Freelancers would again help create a high-quality website for less money than an agency, but if you really want to spend absolutely nothing, you could opt for making the website yourself. There are a few free platforms out there, such as Wix.com - a Google search will show you plenty of options, with different features, which might better suit your situation.

Content

Now that you have a website, we can move on to the next step: content. Relevant copy is essential to draw visitors to your website through search engines, but moreover, it gives your potential customers a full explanation of your business and what you can offer. It is important to identify who these potential customers would be, and write the content accordingly - so that it can truly engage them. If you are targeting businesses, then your tone should be different and you would be attracting them to your products or services with different themes and keywords.

It is important that your content is optimised for search engines, to make it appear among the top results for relevant keywords. It is not always easy to do this - there are many rules and tricks, but they often change - so you might want to ask an expert. However, there are also many free options and your web platform of choice probably includes a SEO (Search Engine Optimisation) plugin or service that you should make use of.
 
In conclusion, there first step to branding your own business is certainly obtaining a logo, one that reflects your image and says something about you. Getting a website is also necessary these days - it will increase your online presence, especially if you make sure your content is relevant and engaging. In the second part of this guide, we will discuss more aspects of building your business brand, such as reaching out to potential customers with social media and amazing customer service. Don't miss our next article!
 
 

If you have any questions about this issue, do not hesitate to seek professional help, or if you are with Keepers, talk to us now. On top of offering some of the best accountancy services in Sussex, we also give free business advice and free tips for small businesses. Book your Free Telephone Conversation with us now. Keepers, the proactive Sussex accountant.

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Topics: business tips, start up advice