Keepers Accountancy's Blog

How to brand your small business on the cheap - Part 2

Posted by Ludovica Zallot on Nov 10, 2016 5:00:00 PM

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If you are planning to start your own business - whether you already have a few clients lined up, or nothing more than a name - here is the second part of our guide to build your brand without spending too much.

In our previous article we talked about how getting a logo and a website are the starting points of a brand - and how relevant content can give your website a SEO boost and drive more visits. We continue our guide on branding on a budget by talking about the importance of social media, networking and good customer service.
 
Social Media
 
Branch out on social media to reach out to as many people as possible, with very little investment. A profile on the major platforms, such as Facebook, Twitter or Google Plus, can be an invaluable tool for communicating with potential customers. Depending on your type of business, Pinterest and Instagram might also be worth considering, for example if your products or services have a visual/aesthetic element to them.

The content you post on social media should be consistent with your image, and you should make sure it reflects your values. Social media can also be a great way to find out what your customers think about you - just encourage feedback. Starting discussions around a topic is also a great way to engage customers and get them to communicate, so that they feel a connection - remember, people buy from people!  
 
Customers rely on your brand's online presence to gather more information about your business and your products - so cultivate your social media accounts as you would a virtual shopfront. 

Networking

Even though social media has such an important role in making your brand known these days, face-to-face networking can still be an invaluable tool. It might take some time but participating to local business meet ups and networking events will get your name out. 

Word-of-mouth is still a key way of obtaining new clients for many businesses - with consumers still relying heavily on relatives and friends' recommendations to choose where to shop.
 

 
Customer Experience
 
Creating a good customer experience that differentiates you from your competitors can really help you build a strong, positive brand image. For a start-up, listening to feedback is extremely useful as it will help you build the experience your customers are looking for. If you are targeting a particular type of person with your marketing, you should try to step into their shoes and gain an understanding of what service levels they expect. You could run a simple survey or just ask their opinion about the service at the end of the phone call. 
 
By giving your customers advice that is in their interest, beyond the simple sales process, will help you build a relationship of trust with them. Show them you can deliver even more that you promised - to strengthen your brand and its position within the industry.
 
In conclusion, the first step to brand your small business on the cheap is to create the relevant social media accounts. This will help you reach out to your potential customers online - while face-to-face networking will get your name out and strengthen your reputation. Lastly, make sure your customers are getting the service they expect and much more, as good customer experience can form the backbone of your brand.

If you have any questions about this issue, do not hesitate to seek professional help, or if you are with Keepers, talk to us now. On top of offering some of the best accountancy services in Sussex, we also give free business advice and free tips for small businesses. Book your Free Telephone Conversation with us now. Keepers, the proactive Sussex accountant.

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Topics: business tips, start up advice