Keepers Accountancy

Traffic is as important to your website as water is to fish; without it, it would cease to exist. In this post, I want to outline one very simple, yet mostly overlooked, way to increase your traffic immensely. Read on!

A lot of businesses have been using email marketing for a while now, and others are just starting out. No matter where you are, we have all had problems with our email click through rates, racking our brains as to why people just aren’t clicking that link! Which is why I have published this post; [...]

I have written a lot of posts about e-marketing, and I realised; I haven’t actually wrote a post about what e-marketing actually is.
So, off we go;
E-marketing (Electronic Marketing) originated in 1995, but has only really taken off this decade. The idea of e-marketing is that you can market your products/services to potential customers over the [...]

There are several small, as well as large, businesses who have used YouTube marketing as part of their overall marketing campaign. However, many businesses quickly find that they are not successful. Businesses who are not successful with using YouTube as part of their marketing strategy all generally fail for the same reasons.
The main reason that [...]

Millions of businesses have already started using YouTube as a marketing tool, but this post is directed at those who haven’t yet, because in this post I’m going to describe to you the advantages of using YouTube to market your business.

YouTube is the 4th most-visited internet site. A staggering 22.25% of internet users visit [...]

A lot of SME’s (Small to Medium-sized Enterprises) have already embraced the idea of e-marketing, and are welcoming it with open arms. In this post, I am going to tell you why I think that SME’s should invest in e-marketing.
Firstly, a lot of SME’s are tight on cash, and are pouring half of their marketing [...]

A lot of people either don’t know about article marketing, or don’t see it as a worthwhile investment. Recently, I have been thinking about article marketing, and whether it is worth the investment of time.

There are a lot of pro’s and con’s around article marketing, and to a certain extent, it is very much [...]

SEO rules the internet. If you think about it, if a business owner wanted to make a website for his business, he would use SEO. Before I start going into this a deeper, let me explain what SEO is.
SEO stands for search engine optimisation, and is integral in any business owner’s internet plans. In a [...]

Hopefully you enjoyed Part 1, for those of you who haven’t read it, click here.

Me: What is your opinion on e-newsletters?

Karen: At the moment, personally, I am sending HTML emails that discuss various blog posts I’ve done in more detail, but my Newsletter list is only a sub-set of my database. I don’t [...]

Today, readers, we are interviewing e-marketing expert Karen Purves. Karen is no stranger to Marketing or Social Media. In the 90’s, she pioneered a business networking model from which many businesses in South East England benefited. Now, after successfully setting up and selling one business, Karen is delighted to be working with small businesses so [...]