Keepers Accountancy

A lot of people, including myself, have had problems with their email marketing. It could be that either their open rates aren’t living up to their expectations, or the click-through rates are poor. This is why I have written this post; to tell you about a method I tried which solved these problems for me.

A lot of businesses have been using email marketing for a while now, and others are just starting out. No matter where you are, we have all had problems with our email click through rates, racking our brains as to why people just aren’t clicking that link! Which is why I have published this post; [...]

Hopefully you enjoyed Part 1, for those of you who haven’t read it, click here.

Today, readers, we are interviewing e-marketing expert Karen Purves. Karen is no stranger to Marketing or Social Media. In the 90’s, she pioneered a business networking model from which many businesses in South East England benefited. Now, after successfully setting up and selling one business, Karen is delighted to be working with small businesses [...]

Email Marketing is one of the most renowned marketing strategies in the world. Thousands upon thousands of companies are using emails to keep in touch, build a relationship, and market to their existing customers, along with potential customers. In this post, I will outline the pros and cons of email marketing.

Pros

Cheap – [...]

Email Marketing is one of the most renowned marketing strategies in the world. Thousands upon thousands of companies are using emails to keep in touch, build a relationship, and market to their existing customers, along with potential customers. In this post, I will outline the pros and cons of email marketing.

A lot of people are using email marketing, but are not seeing the returns that some people do. For this reason, I have written this blog post, which includes 5 tips to improve your email marketing. Read on!

A common misconception that I hear from people when I ask why they aren’t marketing enough is “It’s too expensive” or “It takes too much time”. Although many marketing strategies do cost an arm and a leg with little return, it doesn’t have to be expensive or time consuming. You just need to know which [...]

In the world of emails, there are 2 critical stats – Open rates and click through rates. These are probably the most important factors to your e-marketing campaign.
In a previous post, I told you how to optimize your open rates. In this post, I will tell you how to optimize your click-through rates. Read on!

Most of the emails I get in my inbox are from businesses that I have shown an interest in trying to sell me something. The vast majority of these emails look professional, but in my opinion, this is not the way to win more sales. Read on!