We want to share with you the most effective & powerful ways to immediately grow your business, and bring in more customers.
We’ve designed this Essential Principles Series with one specific goal; to give you direct access to the proven methods that any business can implement immediately to bring in significant numbers of new customers, and create substantial increases in profit. These aren’t theories; these are exactly what the most successful businesses are doing right now.
We’ve spent years studying how the top 1% of businesses grow. What we found, over and over again, is that whether you’re self employed, or the Managing Director of a huge, multi-billion company, there are ten Essential Principles that you can implement to substantially grow your business. What’s more, you’re going to have direct access to these!!
So, here's Essential Principle #1!
The Number 1 Essential Principle is that you must know exactly what your purpose for doing business is.
Let me elaborate; think about the entrepreneurial success stories. People like Anita Roddick, Richard Branson, Bill Gates, etc. If you look at the way these people conduct their business, it is so much different to how you and I do.
What do you think their purpose for doing business is? To make
money? The short answer's no. While it is obviously a substantial
reason for doing business, it is not the main one. Think about it
like this; do you really think, that with billions in the bank,
Richard Branson gets up in the morning solely to make money? No.
For the success stories, their main purpose for doing business is this; to add value to the customer's life. The reason for this is that if your prime purpose is adding value to your customer's lives, how much more motivated and passionate are you going to be when you are selling to them? You will be thinking that by letting them walk out of that door without buying anything, you haven't done your job; you haven't made that customer's life easier, or solved any of their problems.
Don't think this only applies to the famous entrepreneurs either; it's true for virtually every successful business person out there, big and small, and that 's why we really want to enforce that this needs to be the backbone of your marketing.
Not only will this increase your profits, but it will also make your work a lot more enjoyable, knowing that you are making a difference to other people's lives; satisfying their needs and problems.
We're also going to give you an Action Step to take with each Essential Principle. To begin with, try this out for two weeks; work from the point of view that your purpose for doing business is to add massive value to the lives or your customers, and that you owe it
to your customers to have them experience what you've got to offer.
If you get this foundation in place, and your team members have it in place too, not only will the impact of the rest of these principles will be immense, but you will dramatically multiply the success of your business. These principles are very practical, low cost, and anyone can do it, but will, if done, have a huge impact on your bottom line.
This was number 1 in a series of 9 Essential Principles. To read the rest, please click here.